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Mailchimp vs Constant Contact: Which Email Marketing Platform is Right for You?

Email marketing is an essential tool for businesses and bloggers to engage with their audience, promote products or services, and build brand awareness. When it comes to email marketing, two of the most popular platforms are Mailchimp and Constant Contact. In this blog post, we’ll compare the two platforms and help you decide which one is right for you.

  1. Ease of Use

Mailchimp is known for its user-friendly interface and easy-to-use drag-and-drop editor. Creating and sending newsletters is a straightforward process, and the platform provides a range of templates to get you started. Constant Contact is also easy to use, but some users find the interface a bit outdated compared to Mailchimp.

Winner: Mailchimp

  1. Features

Both Mailchimp and Constant Contact offer a range of features, including drag-and-drop editors, email automation, list segmentation, A/B testing, and analytics. Mailchimp offers more advanced features, such as social media integration, landing pages, and integrations with other marketing tools. Constant Contact also provides a variety of features, but it’s more focused on email marketing, rather than a full-fledged marketing suite.

Winner: Mailchimp

  1. Pricing

Mailchimp offers a free plan for up to 2,000 subscribers, but it comes with limited features. Paid plans start at $9.99 per month, but the pricing increases as your subscriber list grows. Constant Contact’s pricing starts at $20 per month, and the cost increases as your subscriber list grows. However, it offers more features at the lower pricing tiers than Mailchimp.

Winner: Constant Contact

  1. Customer Support

Both Mailchimp and Constant Contact provide customer support through email, chat, and phone. Mailchimp also has a comprehensive knowledge base and community forum where users can find answers to their questions. Constant Contact offers additional resources, such as webinars and online training.

Winner: Tie

  1. Integration

Both platforms offer integrations with popular tools like WordPress, Shopify, and Salesforce. Mailchimp has more integrations with other marketing tools, while Constant Contact focuses more on integration with e-commerce platforms.

Winner: Mailchimp

In conclusion, both Mailchimp and Constant Contact offer a range of features to create and send newsletters. Mailchimp is more comprehensive, offering a wider range of features, while Constant Contact focuses more on email marketing. Mailchimp is also easier to use and offers more integrations, while Constant Contact is more affordable at lower pricing tiers. Ultimately, the right platform for you will depend on your specific needs and budget.

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